Experiences
- Brand & Strategy: Orchestrate global visual identity and strategic creative initiatives across digital and product channels.
- Design Ecosystems: Architect enterprise-scale Design Systems, bridging creative vision with engineering reality.
- UX Operations: Oversee UX strategy for complex B2B products, defining architecture and workflows for technical audiences.
- DesignOps: Optimize creative workflows and cross-functional processes to maximize delivery velocity.
- System Development: Spearheaded comprehensive design systems and tokens to streamline production and dev handovers.
- Experience Design: Led UI/UX prototyping for web and mobile, ensuring strict brand alignment and user engagement.
- Visual Stewardship: Acted as “brand guardian” for all visual output and third-party collaborations.
- Tactical Content: Crafted compelling narratives, animations, and high-stakes presentations to simplify technical concepts.
- End-to-End Product Design: Led full-cycle design for diverse clients, from concept and wireframing to high-fidelity prototyping and code-level implementation (HTML/CSS).
- Strategic Operations: Established scalable design systems and standardized workflows to optimize delivery speed and consistency across CMS platforms.
- User-Centric Methodology: Translated complex requirements into intuitive solutions using rigorous user flows and journey mapping.
- Project Leadership: Managed cross-functional teams and stakeholder expectations to deliver robust e-commerce and content solutions on time and budget.
- Web Graphic Localization: Reproduced and localized high-fidelity web graphics for apple.com/tr, ensuring pixel-perfect accuracy.
- Resource Management: Managed localization of all static and dynamic resources for the iPhone product family and iOS, streamlining regional asset delivery.
- Global Content Oversight: Supervised web content management for tomtom.com across all locales, ensuring cultural relevance and accuracy.
- Release Management & QA: Led release cycles, ticket distribution, and quality assurance processes to maintain site integrity.
- Project Leadership: Supervised the re-design of tomtom.com and managed online marketing campaign strategy.
- Process Optimization: Created workflows and conducted training on Tridion CMS for global teams.
- Content Creation: Developed and edited engaging web content for hertz.com (EMEA) and firefly.com.
- Quality Assurance: Maintained overall content quality and accuracy across multiple digital platforms.
- Technical Troubleshooting: Resolved code-level issues involving HTML, CSS, and XML to ensure seamless user experience.
- Editorial Layout: Designed layouts for a food magazine published in Wales, ensuring visual appeal and readability.
- Visual Direction: Collaborated with editors to create cohesive visual narratives for culinary content.
Selected Works
Selected Works
A unified, multi-platform design system architected to scale across web, mobile, and white-label products.
A complete redesign and rebuild of the corporate website, moving from a legacy template to a custom, high-performance platform.
UX design for a cloud-based MDU management platform, enabling ISPs to monitor connectivity across complex property hierarchies.
UX design for a SaaS-powered automated Wi-Fi testing platform, enabling operators to validate real-world performance.
End-to-end production of solution videos explaining complex Wi-Fi technologies for global markets.
Rapid POC development of a complete product suite using Vuexy framework, now evolving into the unified Airties Design System.
Designed a cohesive sub-branding system and logo family for the entire product ecosystem (Home, Pro, Multi, Nova, Orbit).
Editorial design for technical whitepapers and ESG reports, transforming complex data into engaging storytelling.
Revitalized the corporate identity with a systematical approach, creating new guidelines, packaging, and collateral.
Designed the complete UX/UI for a complex dashboard suite visualizing population and connectivity data.
Full-scope corporate identity creation and responsive website development for a packaging solutions provider.
A digital archive and portfolio for the renowned contemporary artist, focusing on memory and cultural heritage.
Website design for an interdisciplinary studio producing immersive art, design, and technology experiences.
Supervised the global redesign and localization of TomTom.com across 60+ languages and dialects.
Skills
Creative & Strategy
- Creative Direction
- Art Direction
- Brand Strategy
- Design Leadership
- UX Strategy
- Visual Communication
- Storytelling
Product & UX
- Product Design
- Design Systems
- User Research
- Wireframing
- Prototyping
- Information Architecture
- User Flows
Technical & Tools
- Figma
- Adobe Creative Suite
- Generative AI
- HTML/CSS
- Webflow
- Jira
- Motion Graphics